Certavido is a US-based international communication consultancy focused on creating and delivering strategic counsel to businesses, organizations and governments requiring branding services and reputation management. We use sophisticated methodologies and systems to communicate positive messages and optimize our clients' traditional media and digital footprint.
We have a multi-functional team of seasoned executives dedicated to crafting tailor-made strategies to position and support our clients' image. Certavido's approach has a strong emphasis on metrics and analytics designed to measure the impact of the strategic plan and protect our clients' investment.
Our service begins with a comprehensive evaluation and situational analysis where we perform an investigation in order to develop key messages and stories that will build the country image and brand. We then find gaps and opportunities as well as identify key stakeholders in order to create a strategic communication plan, inclusive of tactics and strategies. We measure the success of the campaign and efficacy of the plan across all identified channels, and we pivot tactics and messages as necessary to attain our goal. We have gained much success with this simple yet powerful approach.
Our framework is designed as an interactive and dynamic model that is flexible to meet the client's needs, in the current situation and as it evolves. Our work rests on the following three key phases: Development, Implementation and Measurement.